Making Money Selling Your Content at Amazom

SEATTLE – May 17, 2012 – CreateSpace, an Amazon company, today announced that authors and publishers around the world can now use its independent publishing platform to distribute their books in Europe for free on Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it. By using CreateSpace to distribute directly to Amazon, authors and publishers ensure that their titles are always in stock for customers to purchase. Books will be available for same-day shipping, and are also eligible for free shipping and Amazon Prime. CreateSpace authors and publishers will earn industry-leading royalties on each sale while continuing to own the rights and have creative control over their work. Additionally, CreateSpace authors and publishers can now receive their royalty payments by direct deposit in US dollars, British pounds or Euro.

Along with great distribution, CreateSpace provides manufacturing-on-demand technology, which means books are printed when a customer orders it so the author doesn’t have to make an up-front investment in inventory. If they need help at any point in the independent publishing process, they can also take advantage of CreateSpace’s English-language professional services and 24/7 member support.

Gayle Laakmann McDowell is the author of the best seller “Cracking the Coding Interview,” which is independently published through CreateSpace. “When I launched my book on Amazon via CreateSpace two years ago, I saw my sales increase by 10 times, eventually becoming Amazon’s best-selling interview book,” said McDowell. “Europe has always proven difficult for me to enter though–how do I print, distribute, and ship my book in the multitude of countries there? I’m so excited to see that CreateSpace is launching European distribution. In 30 seconds and just a few clicks, this has enabled me to tap a whole new market and resolve a problem I’d been laboring over for months. This is huge for me–huge.”

“We are very excited to offer our members the option to distribute their books on Amazon sites in Europe. By doing so, they will make their books available and in stock to millions of European readers,” said Libby Johnson McKee, Managing Director, CreateSpace. “We are continually working to deliver exceptional value and world-class customer service to our CreateSpace members worldwide, and European distribution is yet another great example of our commitment to helping our authors succeed.”

CreateSpace authors can visit www.createspace.com/international today to enable distribution in Europe for their books. To start a new title or to learn more about CreateSpace, independent publishing and manufacturing on-demand, visit www.createspace.com.

Authors can also make their books available digitally in Europe and around the globe using Kindle Direct Publishing (KDP), while earning up to 70% royalties and continuing to own the rights to their books. To get started authors can visit http://kdp.amazon.com.

About CreateSpace
CreateSpace seeks to be the world’s easiest and most comprehensive independent publishing platform for writers, filmmakers and musicians. The company is the leading provider of independent publishing tools that enable content creators to produce, polish, publish and distribute their work to customers around the world. CreateSpace offers industry-leading royalty rates, broad distribution to thousands of sales channels, an engaged peer community and complete creative control while content creators continue to own the rights to their work. CreateSpace is also a leader in manufacture on-demand for Books, CDs and DVDs maintaining “in-stock” availability for titles without inventory risk. CreateSpace is a brand of On-Demand Publishing LLC, a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN).

SOURCE: CreateSpace.com


Who really started Affiliate Marketing?

Many people incorrectly credit Amazon.com with introducing affiliate marketing. The fact is, other lesser known companies were using this form of online marketing before Amazon introduced their affiliate program.

The concept of affiliate marketing existed before the Internet. In pre-Internet times, there was this incentive program called referral. The basic concept of referral is that if you spread the word about a product and a sale is generated, you will get a part of the profit for your referral. (This assumes that there was a pre-existing agreement that you would be paid a percentage of the sale.)

There are many companies that pay a referral fee or commission to non-employees (independent contractors) who promote their products. Avon Products is a perfect example of a company that offers a referral program. For over 100 years Avon has been paying independent sales associates for promoting its products. Here is an excerpt from Avon’s website:

In 1886, direct selling at Avon represented a means for women to earn their own money at a time when not many women worked outside the home. It connected women, who were otherwise isolated and immersed in domestic life, in what the company calls “the original social network.”

Since the early days, Avon Representatives have made the personal relationship the heart of their businesses. It’s impossible to tell just how many women have bonded while selecting the perfect Avon lipstick shade or fragrance. But there’s no doubt that this intimate “scents and sensibility” approach works; by 1920, sales topped $1 million, reaching $1 billion by 1972 and $10 billion by 2008.

A case study of Avon Products, Inc provides great lessons in direct marketing, referral program/affiliate marketing and social networking.

In the mid-1990s, there were a few companies that embraced the online marketing concept.These include CDNow (1994), PC Flowers & Gifts.com (1994), AutoWeb.com (1995), Kbkids.com/BrainPlay.com (1996) and EPage (1996).

Some companies in the adult industry had websites that offered pay-per-click affiliate programs. This industry was at the forefront of online marketing in the mid-1990s and introduced certain marketing techniques that are still in use today.


The early days of Online Marketing

In 1991 the first website appeared on the Internet. This website was developed at the European Organization for Nuclear Research (CERN) to help physicists communite with each other. Physicist Tim Berners-Lee was part of that development and is credited for the birth of the World Wide Web.

Since that early beginning we have seen billions of websites spring up to represent all kinds of for-profit companies, non-profit organizations and other interests.

As consumers became more and more comfortable with going online, retailers and service-providers started marketing to them.

One of the earlier online marketing campaigns was started by drug company Bristol-Myers Squibb Co. as it sought to build brand awareness for Excedrin. “For 30 days during the 1997 tax season, the firm proclaimed Excedrin to be the ‘tax headache medicine’ on a variety of financial Web sites. To entice surfers to click on the advertisement, Bristol-Myers offered a free sample of Excedrin to anyone who entered their name and address. According to Business Weekwriter Linda Himelstein, ‘The response was as good as any elixir. In just one month, Bristol-Myers added 30,000 new names to its customer list—some 1,000 per day and triple the company’s best-case scenario. What’s more, the cost of obtaining those names was only half that of traditional marketing methods.’ ” (SOURCE)

Early online marketing strategies included email marketing, affiliate marketing, Search Engine Optimization (SEO), and pay-per-click (PPC) marketing.

Did You Know?

 Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are very different methods of getting viewers to your site. Today’s search engines have an organic or natural search listing in the center and a sponsored or paid listings that usually appear on the right or top of the search results page. SEO uses keywords, link popularity and relevant content to get a favorable listing in the organic area of the page and SEM pays for placement in the sponsored area.  SEO is free and takes some time to see the desired results while SEM involves paid search results that can be achieved in a very short time.


Online Marketing offers new Tools for your Business

scope

noun\ˈskōp\

Definition of SCOPE

1: opportunity for unhampered activity, or thought

2: extent of activity, or influence

3: range of operation

Imagine you own a printing company in the 1970s and you want to attract new customers. At that time you had to depend on direct marketing, radio ad, television ad or the yellow pages to reach your potential customers.

Today there is a new medium that allows you to reach more prospective clients in a shorter time. This medium has opened up new distant markets for your goods and services.

The network of connected computers from all corners of the globe – the Internet – has given businesses access to new markets and customers in unprecedented ways. It is possible for you to sell your product or service while you are asleep. In fact, the Internet and its capabilities have given birth to the concept of virtual shopping.

Virtual shopping or online shopping allows customers to buy a product or order service without entering a physical store or office. This means your customers can be anywhere in the world as long as they have Internet access.
The scope on Online Marketing

The scope, extent or reach of online marketing is limitless. The content of this website will provide information on conventional methods and new ways of marketing your business.

These are exciting times but with new opportunities come increased competition. Your business needs a competitive edge to be successful.

Did You Know?

Direct Marketing is the process of reaching present and potential customers by direct methods such as telephoning, mailing or face to face contact. Direct Marketing has been around for over a century. In 1872, Aaron Montgomery Ward introduced the first mail-order catalogue to the customers of his Montgomery Ward mail order business. Direct Marketing is highly effective and is still widely used today. Direct marketing accounted for about half of all ad dollars spent in the USA in 2010.